KRAFTON India Partners with Loco to Bring Exclusive Early Livestream for BMPS 2023 Finals

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KRAFTON India Partners with Loco to Bring Exclusive Early Livestream for BMPS 2023

KRAFTON India Partners with Loco to Bring Exclusive Early Livestream for BMPS 2023 Finals

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Indian video streaming platform Loco has recently partnered with esports and game developer KRAFTON India. The partnership aims to provide an exclusive live stream for the Battlegrounds Mobile India Pro Series (BMPS) 2023 finals. This exclusive stream will allow fans to access the gameplay five minutes ahead of the global stream. The BMPS 2023 finals will take place between December 15 and 17, featuring the top 16 teams out of 96 that have competed.

It’s important to note that the early livestream will be available exclusively for Loco VIP members. Additionally, the exclusive stream will be available in English and Hindi, catering to a wider audience. Loco VIP membership has already crossed 100k within a few months of its launch. The membership was introduced in September to enhance the viewer experience.

Firasat Durrani, co-founder of Loco, expressed his thoughts on the partnership, saying, “BATTLEGROUNDS MOBILE INDIA has continued to be a favorite among audiences for live game-streaming in India. Our partnership with KRAFTON transcends mere broadcasting; it’s about revolutionizing how esports is experienced. By giving Loco VIP members the exclusive opportunity to view the BMPS 2023 Finals five minutes before anyone else in the world, we are taking a pioneering step in delivering unique and valuable experiences to our users. We are confident that the BMPS 2023 will be a tremendous success and look forward to working with KRAFTON to create history in esports.”

Early access feature is a game-changer for gaming community: KRAFTON India’s Karan Pathak

Karan Pathak, head of esports at KRAFTON India, also shared his excitement about the partnership, stating, “We are excited to join forces with Loco, India’s leading esports and live-streaming platform, to deliver an unforgettable esports viewing experience for BMPS 2023. Loco’s exclusive early access for BMPS 2023 Finals is a game-changer for the Indian gaming community, marking a revolution in the way esports is consumed. This is a giant leap forward in our continued effort of elevating esports and transforming the gaming landscape in the country. We’re excited to see esports constantly scaling new heights, and together with Loco, we are committed to making BMPS 2023 a grand success and memorable event for all BGMI enthusiasts.”

In addition to the Loco mobile application, fans will also be able to access the live stream on Loco’s Android TV application, further expanding the reach of the exclusive early livestream.

Read About LOCO Game streaming platform Loco focuses on monetisation with new program

Loco, an esports and live game streaming platform, has introduced a VIP program in a bid to enhance monetisation opportunities for the platform.

The VIP program starting at Rs 20 offers ad-free content, exclusive invites to on-ground events, among others.

The platform expects the VIP loyalty program to boost the number of paying users. “We believe that the VIP program will be a key catalyst for transactions on the platform and therefore, create a sustainable financial model for creators in the country,” said Anirudh Pandita, Founder, Loco.
After the launch of the VIP program, the platform has seen a daily average revenue per user (ARPU) of Rs 150, a 50 percent retention among users.

The platform has over 60 million users, over 10 million monthly active users (MAUs) and more than two-three million DAU.

“There are content streams which cannot always be monetised through advertising. While the big creators benefit from ad, small and mid creators miss that opportunity. Here the transaction model comes into play,” said Pandita.

 

READ ALSO:VENUE FOR BMPS FINALS

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