U Mumba, a prominent sports business group owned by Ronnie Screwvala’s Unilazer Ventures, has experienced a significant boost in sponsorship during the latest edition of the Pro Kabaddi League. With a valuation increase of 60%, U Mumba has successfully attracted the support of several brands, solidifying its position in the league.
One of the notable sponsorships is the partnership with Melbat Live, a leading sports news portal, who has become U Mumba’s title partner. This collaboration is expected to enhance the visibility and reach of both U Mumba and Melbat Live, providing mutual benefits for both entities.
Additionally, U Mumba has joined forces with Macho Hint as its powered by partner. This strategic alliance aims to leverage the strengths and expertise of both organizations to further promote the sport of kabaddi and engage fans on a larger scale.
Furthermore, U Mumba has secured six associate partners, including Rajdhani Besan, a renowned producer of agro-food products in India, and Je, a prominent construction firm. These partnerships highlight U Mumba’s commitment to collaborating with diverse brands and expanding its network within the sports industry.
The success of U Mumba in securing these sponsorships underscores the growing popularity and commercial viability of the Pro Kabaddi League. With a 60% increase in valuation, U Mumba has demonstrated its ability to attract and retain valuable partnerships, solidifying its position as a leading sports business group in India.
As the Pro Kabaddi League continues to gain momentum, U Mumba’s sponsorships serve as a testament to the league’s potential for growth and the increasing interest of brands in associating with this exciting sport.
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