Apple’s latest innovation, the Apple Vision Pro, has made its debut in stores today, captivating tech enthusiasts worldwide. With a price tag of approximately Rs 2.8 lakh in India, some may question the steep cost. However, Apple CEO Tim Cook has provided insights into the reasons behind the high price during a recent earnings call.
Cook emphasized that the hefty price reflects the remarkable technological advancements packed into the mixed-reality headset. The Vision Pro, built on a foundation of 5,000 patents, showcases Apple’s unwavering commitment to cutting-edge technology.
Addressing concerns about the pricing, Cook stated, “If you look at it from a price point of view, there’s an incredible amount of technology packed into the product.” He highlighted the inclusion of two Apple Silicon chips and the availability of 600 new apps and games tailored for the device.
The Apple Vision Pro introduces spacial computing, enabling wearers to seamlessly integrate digital content into their physical surroundings. This groundbreaking technology is the result of years of innovation, from advancements in silicon and displays to significant strides in AI and machine learning.
Despite the seemingly high price, Apple enthusiasts wasted no time in preordering their piece of the future. Reports indicate that the company has already sold around 2 lakh headsets. However, analysts predict that demand may taper off due to the niche nature of the headset.
Interestingly, major corporations like Walmart and Nike are already exploring potential applications for the Vision Pro among their customers and employees, as revealed by Apple’s CFO Luca Maestri. This suggests that the headset’s capabilities extend beyond entertainment.
While the Apple Vision Pro is yet to be launched in India, its arrival is eagerly anticipated by tech enthusiasts and industry professionals alike. With its impressive technological features and potential applications, the Vision Pro represents a significant step forward in the world of mixed-reality headsets.
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