Ratan Tata to Sell Shares in FirstCry IPO

Manish Gupta

Ratan Tata
Renowned business tycoon Ratan Tata has announced his plans to sell all his 77,900 shares in the upcoming initial public offering (IPO) of the popular e-commerce platform, FirstCry. This move comes as part of Tata’s strategic decision to divest his stake in the company.

In 2016, Tata had acquired a 0.02 percent stake in Brainbees Solution, the parent company of FirstCry, for a sum of ₹66 lakh. Brainbees Solution operates a successful omnichannel business specializing in kidswear under the brand name FirstCry.

The draft red herring prospectus (DRHP) filed by Brainbees Solutions with the Securities and Exchange Board of India (SEBI) reveals that the IPO will consist of fresh equity shares valued at ₹1,816 crore, as well as an offer for sale by existing shareholders and promoters.

Among the existing shareholders and promoters who will be participating in the offer for sale are Mahindra, which is a prominent investor in FirstCry. The IPO is expected to generate significant interest from both institutional and retail investors.

FirstCry, founded in 2010 by Supam Maheshwari and Amitava Saha, has emerged as a leading player in the Indian e-commerce market for children’s products. The company operates through a robust omnichannel model, combining online sales with a network of physical stores across the country.

With a wide range of products including clothing, toys, and accessories, FirstCry has established itself as a go-to destination for parents looking for quality and affordable options for their children. The platform offers a seamless shopping experience, with features such as easy navigation, secure payment options, and efficient customer service.

The decision by Ratan Tata to sell his shares in the IPO is seen as a significant development in the Indian business landscape. Tata, known for his astute business acumen and philanthropic endeavors, has been actively involved in various sectors of the economy, including automobiles, steel, and telecommunications.

His decision to invest in FirstCry back in 2016 was a testament to his belief in the potential of the e-commerce sector, particularly in the children’s products segment. By divesting his stake in the company through the IPO, Tata is not only unlocking value for himself but also providing an opportunity for other investors to participate in the growth story of FirstCry.

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The funds raised through the IPO will enable FirstCry to further expand its operations, strengthen its supply chain, and enhance its technological capabilities. This will position the company for sustained growth in the highly competitive e-commerce market.

As the IPO draws near, market analysts and investors will closely monitor the developments surrounding FirstCry. The success of the IPO will not only be a reflection of the company’s performance but also an indication of the overall investor sentiment towards the e-commerce sector in India.

Overall, Ratan Tata’s decision to sell his shares in the FirstCry IPO highlights the dynamic nature of the Indian business landscape and the potential for growth in the e-commerce sector. It also serves as a testament to the entrepreneurial spirit and innovation that continues to drive the Indian economy forward.

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