Apple’s Vision Pro headset is being touted as a revolutionary spatial computer, designed to be a versatile platform for various tasks. While it may not be positioned as a Mac-like computer that you strap to your face, it still retains a sense of familiarity with Apple’s existing products. The Vision Pro’s audio instructions, for example, describe gestures that are reminiscent of using a Mac mouse. Additionally, when used with a Magic Keyboard and Magic Trackpad, the experience feels familiar to Mac users. This computer-ishness sets the Vision Pro apart from other headsets like Meta’s Quest 3, which are not trying to be computers.
However, there are some drawbacks to consider. The Vision Pro’s starting price of $3,995 may be a deterrent for potential buyers, regardless of its dazzling technology. Furthermore, the headset’s reliance on an external battery, which needs to be carried in your pocket, is not ideal. It also offers only “up to two hours of general use,” which may not be sufficient for extended periods of use.
One challenge for any new computer platform is finding its “killer apps” – experiences that are uniquely valuable and justify the existence of the device. While the Vision Pro offers impressive features like shooting and playing back 3D videos that immerse the user, it remains to be seen if any of the software available for the headset can truly be considered a killer app. Especially considering the high price point, it is crucial for the Vision Pro to offer compelling experiences that differentiate it from the computers and TVs that most people already own.
One standout feature of the Vision Pro is its ability to capture and view 3D videos and stunning still photos. The immersive nature of these visuals is truly jaw-dropping and is sure to impress anyone who tries the headset. However, the solitary nature of the Vision Pro experience poses a challenge when it comes to sharing these creations. The true potential of shooting videos and photos lies in the ability to share them with others, and the Vision Pro’s limited user base may hinder this aspect of the experience.
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While major developers have shown reluctance to invest in the Vision Pro platform, smaller developers have already started creating apps for the headset. While these apps demonstrate the hardware’s capabilities, they may not be enough to drive significant sales on their own. It is worth noting that even the original Mac lacked a killer app until the release of PageMaker, a breakthrough desktop publishing program. Apple’s decision to make the Vision Pro a powerful device raises the stakes, and it will require patience from the company, developers, and consumers to allow the platform to find its footing.
In conclusion, Apple’s Vision Pro headset offers a powerful spatial computing experience with the potential for groundbreaking applications. While it may face challenges such as its high price point and the need for killer apps, the immersive visuals and familiar computer-like experience set it apart from other headsets. With the right support from developers and consumers, the Vision Pro has the potential to become a significant player in the world of spatial computing.
