Social Media War Erupts Between Maldives and India Over Tourism Promotion

All it took was a series of posts on X this weekend from Indian Prime Minister Narendra Modi, promoting tourism in Lakshadweep islands, to set off a social media war between Maldivian politicians, government officials, and Indian social media users.

Recently, I had the opportunity to be among the people of Lakshadweep. I am still in awe of the stunning beauty of its islands and the incredible warmth of its people. I had the opportunity to interact with people in Agatti, Bangaram and Kavaratti. I thank the people of the… pic.twitter.com/tYW5Cvgi8N

— Narendra Modi (@narendramodi) January 4, 2024

In a post referring to his visit to the Union Territory earlier this week, the Prime Minister spoke about “the stunning beauty of its islands”, adding that “for those who wish to embrace the adventurer in them, Lakshadweep has to be on your list.”

In his official statement, neither did the Prime Minister nor any other Indian government official make any references to the Maldives or any other island nation popular with tourists when promoting Lakshadweep.

Soon after PM Modi’s post, some prominent Maldivian social media users responded with offensive and derogatory comments targeted at Indians at large, as well as the prime minister. Among them was Mariyam Shiuna, Maldives’ Deputy Minister of Youth Empowerment, Information, and Arts, who wrote: “What a clown. The puppet of Israel Mr. Narendra diver with a life jacket.”

These comments sparked a heated exchange between Indian and Maldivian social media users, with both sides engaging in a war of words.

It is important to note that the Indian government’s promotion of Lakshadweep does not directly involve or target the Maldives or any other island nation. However, the comments made by some Maldivian individuals indicate a growing tension between the two countries.

The relationship between India and the Maldives has been strained in recent times due to various geopolitical issues. This social media war over a tourism promotion post further highlights the underlying tensions.

As social media continues to play a significant role in shaping public opinion, it is crucial for individuals and officials to exercise restraint and engage in constructive dialogue rather than resorting to offensive and derogatory remarks.

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